How to use Tracking Links to measure your marketing campaigns
Tracking Links let you create unique URLs for each of your marketing channels — email newsletters, social media posts, paid ads, flyers, and more. When someone clicks a tracking link and buys a ticket, Ticket Falcon records that click and sale, so you can see exactly which channels are driving ticket sales for your event.
Getting to Tracking Links
Navigate to My Account → Manage Tracking Links.
Creating a tracking link
- Click Create Link.
- Fill in the details:
- Event — Select the event this link is for.
- Link Name — A descriptive name you'll recognize, e.g. Facebook Ad — June 1, Instagram Story, or Email Newsletter.
- Category — Group links by channel (e.g. Social, Email, Paid).
- Click Save.
Ticket Falcon generates a unique short URL. Share this URL wherever you plan to advertise — instead of linking directly to your event page.
What gets tracked
Each tracking link records:
| Column | What it shows |
|---|---|
| Views | How many times the link was clicked |
| Orders | How many ticket purchases were attributed to that link |
| Sales | Total revenue from orders attributed to that link |
Interpreting the results
Use Views vs. Orders to calculate your conversion rate for each channel. If one source has many views but few orders, consider improving the landing page or the targeting for that channel. If a source has strong Orders-to-Views ratio, invest more there.
Managing your links
- Edit a link to update its name or category at any time.
- Bulk Delete links you no longer need using the checkboxes and the Bulk Delete button.
- The link's Status field shows whether it is active (Published) or has been deactivated.
Frequently Asked Questions
Does the tracking cookie expire? Yes. The tracking attribution cookie is valid for 7 days from the click. If an attendee clicks your link and buys a ticket within 7 days, the order is attributed to that link.
Can I create links for multiple events? Yes — each link is tied to a specific event. Create as many links as you need across all your events.
What if someone shares my tracking link with a friend? That's a feature, not a bug! If the friend clicks the link and buys a ticket, the sale is attributed to the original source — so you'll see how many organic shares your paid campaigns generated.